Fashion used to be structured. It was simple, work had dress codes, men wore suits and ties, women wore dresses. There’s still structure, but it’s about being comfortable, looking good, and being budget friendly. There are insanely great looks that don’t break the bank.
Our closet matches our lifestyle now. amtify’s goal is to offer an effortless style of dressing that looks good when the need requires. A creative wardrobe that carries from am to pm, for whatever the day, or night, brings.
No norms, bolder, and selfie approved more fun. It’s your self-expression quotient.