I was talking to my grandmother last week and she’s an on-line shopper that searches for coupons to get discounts. She told me she remembered her mother telling her about saving Green Stamps. You got them when you bought something and then you licked the stamps to paste them in little books and then brought the little books to the store and got stuff for them. The more books the more stuff you got.
Almost 70% of our customers buy from their devices. I buy almost only using my device. I don’t like the extra steps and time it takes to remember, enter and use the codes so a lot of the time I just skip them. It’s almost like they’re offered to bring you into their store but since it’s harder they’re hoping you’ll buy without using them.
So like Green Stamps went the way of flip-phones we think it’s time to move on from coupons. Yeah we’ll run sales and yeah we’ll do promo’s but you’ll find our best prices up front on the site and get those prices without having to take the time and effort to enter codes. One less thing to do.