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Well, first, unless you’re one of the giant companies, you can’t bring everything to everyone.  So we don’t try to.  We’re a small online boutique clothing store doing what we love to do, discovering and bringing a diverse assortment of men’s and women’s clothing to a contrasting variety of men and women.  Trying to deliver an attractive and appealing range of clothing to our Customers is our challenge.   It’s up to us to find the clothes that fit our Customers, no matter what their fit is.  

       

The answer is both.  A rose by any other name still makes good scents.  Stat’s say shopping is an experience we enjoy.   We sell men’s and women’s clothing on line, Brick and Mortar stores sell men’s and women’s clothing on Main Street.  70% of us shop both online & in store.  So, we don’t so much compete with bricks as share the market with them. 

So there’s this great kid.  10 years old, smart, athletic, friendly, all good.  Except the kid doesn’t talk.  One night dinner is served and the kid says “this is terrible!”.  The parents are thrilled to hear the words and smiling and happy they ask the kid why he never talked before!   Kid says “Up until now everything’s been good”.

One of our favorite things to do is to follow the fashion blogs and mags and check out the latest in Men’s and Women’s clothing.  It gives us some thoughts on what we want to wear each season, and, more importantly, to decide the types of clothes we should be showing to you.  Great fun for us, cool to do. Then we check out the price tags, not so fun anymore.  Here we are starting out in our jobs, paying for college, starting and supporting our families, just trying to work one Café Caramel Macchiato Vodka Latte into our budgets each week and we see those clothes and know “not gonna happen”.

So, a salesperson turns in their trip expense report for a $150, including a raincoat. The boss says “what’s with the raincoat”.  The salesperson explains that it rained while on the trip and the raincoat had to be bought.  The boss says “we don’t pay for your clothes, redo it”.  The salesperson redoes it and turns the expense report in again and it’s still for $150.  The boss says “what about the raincoat”? The salesperson says “It’s in there, you find it”.