News

So there’s this great kid.  10 years old, smart, athletic, friendly, all good.  Except the kid doesn’t talk.  One night dinner is served and the kid says “this is terrible!”.  The parents are thrilled to hear the words and smiling and happy they ask the kid why he never talked before!   Kid says “Up until now everything’s been good”.

One of our favorite things to do is to follow the fashion blogs and mags and check out the latest in Men’s and Women’s clothing.  It gives us some thoughts on what we want to wear each season, and, more importantly, to decide the types of clothes we should be showing to you.  Great fun for us, cool to do. Then we check out the price tags, not so fun anymore.  Here we are starting out in our jobs, paying for college, starting and supporting our families, just trying to work one Café Caramel Macchiato Vodka Latte into our budgets each week and we see those clothes and know “not gonna happen”.

So, a salesperson turns in their trip expense report for a $150, including a raincoat. The boss says “what’s with the raincoat”.  The salesperson explains that it rained while on the trip and the raincoat had to be bought.  The boss says “we don’t pay for your clothes, redo it”.  The salesperson redoes it and turns the expense report in again and it’s still for $150.  The boss says “what about the raincoat”? The salesperson says “It’s in there, you find it”.

We attract our Customers by offering men’s and women’s clothing that match the styles and fashions they want to buy.  Our Store is also about offering the lowest cost right on our Site so there’s no need to spend time searching for and entering coupon codes.  Fast and easy buying for the 70% of our Customers that buy directly from their devices.

Most consumers trust online reviews as much as a friend’s recommendation, and “friends” are the number 1 purchase influencer.  So how can we get our pretty big base of just good steady clothing customers to review us without asking them?  Who likes asking people to say nice things about you?