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Most consumers trust online reviews as much as a friend’s recommendation, and “friends” are the number 1 purchase influencer.  So how can we get our pretty big base of just good steady clothing customers to review us without asking them?  Who likes asking people to say nice things about you?

Fashion used to be structured.  It was simple, work had dress codes, men wore suits and ties, women wore dresses.  There’s still structure, but it’s about being comfortable, looking good, and being budget friendly.  There are insanely great looks that don’t break the bank.           Our closet matches our lifestyle now.  amtify’s goal is to offer an effortless style of dressing that looks good when the need requires.  A creative wardrobe that carries from am to pm, for whatever the day, or night, brings.           No norms, bolder, and selfie approved more fun.  It’s...

I was talking to my grandmother last week and she’s an on-line shopper that searches for coupons to get discounts.  She told me she remembered her mother telling her about saving Green Stamps.  You got them when you bought something and then you licked the stamps to paste them in little books and then brought the little books to the store and got stuff for them.  The more books the more stuff you got.   Almost 70% of our customers buy from their devices.  I buy almost only using my device.  I don’t like the extra steps and time it...

Summer used to end when school started.  But that’s not really the deal when school’s done and real-life kicks in.  You know, going to work…   The official end then becomes Labor Day weekend, but the weather doesn’t know that.  Warm and even hot goes through September and even October. Still, we like to start the season with fresh looks and new clothes.    Also, back to school still exists and it has the same rules, Fall Look, Warm Weather Comfort.   It’s easy to combine those looks, and fun also! As we hit the dog days of August and head...