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Let’s not fool ourselves, money is important.  The challenge is making it stretch to get all of what we need, some of what we want and still have dollars left over.  This is true for all of us.  Yup all of us.  Our job is to take on the men’s and women’s clothes part of that challenge.  We believe you can look good, wear nice trendy clothes and nice classic looks that add swagger to your day at work and at play, and leave you with some $$$’s left over.

So, Fall, Autumn.  The light comes later in the morning, along with cooler temps, it goes away earlier in the evenings and brings cooler temps.  No question Fall is pretty and all, but the problem is that it’s also pretty..., well pretty darn hot during the day.  That’s the fun and the challenge.  The fun is we get to freshen up our look without doing a mass wardrobe change, the challenge is how to do that.  It’s easy, we’ll help. 

Well, first, unless you’re one of the giant companies, you can’t bring everything to everyone.  So we don’t try to.  We’re a small online boutique clothing store doing what we love to do, discovering and bringing a diverse assortment of men’s and women’s clothing to a contrasting variety of men and women.  Trying to deliver an attractive and appealing range of clothing to our Customers is our challenge.   It’s up to us to find the clothes that fit our Customers, no matter what their fit is.  

       

The answer is both.  A rose by any other name still makes good scents.  Stat’s say shopping is an experience we enjoy.   We sell men’s and women’s clothing on line, Brick and Mortar stores sell men’s and women’s clothing on Main Street.  70% of us shop both online & in store.  So, we don’t so much compete with bricks as share the market with them. 

So there’s this great kid.  10 years old, smart, athletic, friendly, all good.  Except the kid doesn’t talk.  One night dinner is served and the kid says “this is terrible!”.  The parents are thrilled to hear the words and smiling and happy they ask the kid why he never talked before!   Kid says “Up until now everything’s been good”.